by Punch Jump Crew
Sega Corp. said Monday that the company has entered a partnership with International Sports Multimedia to become the official publisher of software titles based on the Beijing 2008 Olympic Games.
The partnership, to conclude in 2009, will grant Sega the rights to PC/Mac, arcade, and handheld games worldwide.
“Sega is excited to become the publisher for the Official Video Game of the Beijing 2008 Olympic Games and we are committed to creating innovative content for an unprecedented number of interactive entertainment platforms, “said Hisao Oguchi, President and Chief Operating Officer of Sega.
“This project will enable Sega to further enhance our global entertainment business and drive sales in critical Asian markets like China that offer an extremely high growth potential.”
The offical video game will feature sports like aquatics (diving and swimming), archery, baseball, basketball, boxing, canoe/kayak, cycling, equestrian, fencing, football (soccer), gymnastics, handball, field hockey, Judo, modern pentathlon, rowing, sailing, shooting, softball, table tennis, Taekwondo, tennis, triathlon, volleyball, weightlifting, and wrestling.
“We are delighted to be working with Sega on what will be a historic Olympic Games, “said Raymond Goldsmith, Chairman and Chief Executive Officer of ISM.
“Sega’s broad publishing capabilities and rich heritage in video games ensure that consumers worldwide will share a more immersive Olympic experience.”
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