ASICS Press Release – ASICS In Long-Term Partnership With Fila
Irvine, CA (November 23, 2004) “ASICS Corporation has signed a multi-year partnership with FILA (International Federation of Associated Wrestling Styles), the world governing body of amateur wrestling, as an official sponsor of FILA. The sponsorship grants ASICS the right to use the FILA logo in marketing and advertising activities surrounding ASICS,® wrestling footwear and will allow ASICS marketing and promotional opportunities at all FILA events, worldwide.
Gary Slayton, Vice President of Marketing for ASICS America, believes, “Wrestling is a great sport throughout the world and is the oldest competition known to man. Wrestling builds character and fitness, a perfect fit for ASICS. We are proud to have sponsored USA Wrestling, the USA National Championships and wrestling federations around the world. Now, we are excited to have this opportunity to truly support wrestling globally with the help of FILA.”
ASICS has also been a proud sponsor of USA Wrestling and the U.S. National Teams in wrestling since 1980. USA Wrestling is the national governing body of amateur wrestling.